What's not to love about Snoop Dogg? He's got great hair, loads of talent and he mixes a mean gin 'n juice. And now he'll dress your dog in the finest of furry friend fashions. Introducing Doggfather, Snoop Dee-Oh-Double-Gee's very own dog clothing line.

The brand, which is (shockingly) scheduled to launch at the same time as Snoop's barely-marketed new album "Tha Blue Carpet Treatment", will feature doggie-sized hoodies emblazoned with the Doggfather logo. It will also feature a (faux) fur jacket in a weirdly self-referential animal print. Then, of course, there will be the Snoop-designed dog toys and unspecified "accessories"... maybe a teeny tiny Cadillac Escalade or a bottle of hair/fur wax to give your dog's coat that Snoop Doggy smooth style?

The latest album, however, comes with no such accessories. It does come with a 39-second preview on his official web site that is accompanied by a series of blurry photos with no apparent relationship to one another. I think it's probably an artistic statment about the effects of marijuana on creative development. If it's any indication of the album that follows, though, I think we're in luck. It's yet another Snoop Dogg classic. Can't wait for the tour. It's been a while since I got a contact buzz...